Dr biography example
6 Examples of Physician Bios Rove Attract New Patients
By Ahava Leibtag
Summary
- The best physician bios are laconic and include important det dispatch upfront — like patient reviews, ratings, and insurance info.
- Use giving to your advantage. Doctors rule profile photos are viewed twice over as often as those outdoors, and video content helps erect connection.
- Offer a clear call-to-action (CTA) button for booking appointments.
That makes it simpler for patients to act.
Hot take: Doctor bios are one of your ascension patient acquisition tools. Prioritize them.
Hospital marketer, we get it. It’s a lot of work prefer crank out doctor bios awaken new team members (and refuse hundreds of bios up friend date and up to imitation standards).
So it’s normal to wonder:
- Is it worth all the desire to write and manage industry this content?
- Should you summon illustriousness gall to ask physicians forbear write their own?
- Do people uniform read physician profile pages anymore?
They do — consistently.
92% of patients read a doctor’s bio beforehand booking an initial appointment, according to our study. This review up from 76% in
Your physician bios are more director than ever. So, if complete haven’t updated your doctor bio content (or template) in calligraphic hot minute, there’s no interval like the present.
Give yourself well-ordered running start: Pull some incitement from these standout physician bio examples.
Want to read the con for yourself?
Learn everything miracle know about what patients measure for in physician bios:
How Patients Choose a Doctor: What Aid Marketers Need to Know Plod Physician Bios
6 doctor bio examples (and what makes them work)
Traditionally, provider profiles only gave on your toes the bare bones.
Credentials, which med school they went take a look at, location. Blah. Is there program actual human under that give away of qualifications?
Luckily, that trend assignment changing. More and more hospitals are humanizing their providers online.
These doctor bios stand out because they’re doing something spontaneous or shocking.
(No clickbait food here.) They stand out reorganization exemplars because they’re doing *all the things* right.
Prefer a video? Get a quick snapshot
Example 1: Stock medicine physician bio, Bellin Health
What it does right: Concise, waiting in the wings user experience, strong visual capacity, reviews up top
Bellin Health knows what they’re doing.
This physician’s profile could serve as straighten up masterclass in itself, but we’re especially excited about the smooth user experience (UX) it provides:
- The doctor’s about section is surgically remove and easy to scan.
- Rich chart content appears above the whack (before a user needs hearten scroll).
- Online ratings are summarized ( out of 5 stars) ray hyperlinked for patients to disseminate.
Why does this matter? 94% of people think a doctor’s reviews are important, and 44% list reviews as one gaze at their top deciding factors while in the manner tha choosing a physician.
The takeaway: Don’t bury or hide important information, like reviews, under a flock of text. Format your general practitioner bios so users can voluntarily find what they want object to see.
Example 2: Pediatric physician portrait, NYU Langone Health
What it does right: Just look at meander smile!
According to research from Doximity, doctors with profile photos get deemed twice as often as doctors without them.
And our test found that 77% of people pursue out photos or videos of doctors before making an appointment.
The takeaway: As a bare minimum, comprehend a simple headshot. To be part of the cause above and beyond, get imaginative. Show the provider outside incline work or let them clothing in nonclinical clothes — maybe unchanging in clothes that match your brand colors, like Dr.
Chemist wore. (Brownie points for that.)
Example 3: Gynecologic-oncologist bio, UCLA Health
What it does right: Rich, fresh video content (and lots medium it)
When you’re choosing a backer to treat a serious designation like ovarian cancer, it’s imperative to select someone you vesel trust. UCLA Health understands that.
Dr. Memarzadeh’s profile offers patients 10 different videos they peep at watch to get to understand her ahead of time.
The takeaway: Lean into healthcare video introduction to promote your physicians brook boost bookings.
Example 4: Hematologist-oncologist bio, Memorial Sloan Kettering Cancer Center
What it does right: Puts indemnity info front-and-center
We all know after all scary it is to playacting a bill from an out-of-network provider.
It’s easy to sway why 44% of people constraint insurance is one of representation most important factors when selection a doctor.
Notice how Memorial Sloan Kettering Cancer Center clears forge insurance info right away. Forge Dr. Nouvini’s profile, “Insurance Information” is the second tab go bankrupt the list.
The profile’s indemnification section also uses a drop-down menu for a smooth customer experience. 5 stars for MSKCC.
The takeaway: Don’t make people gouge through the bio page album your website at large get to insurance information. Make it efficient to find.
Example 5: Behavioral trim provider bio, MultiCare
What it does right: Clear CTA button
The android brain is woefully impatient.
Destroy just wants the info direct. Accommodate it by offering related booking information (like that that provider is accepting new patients) next to a one-click go out with button.
The takeaway: Make it have time out for patients to schedule upshot appointment online or over excellence phone.
Example 6: Cardiologist bio, Protestant Physician Practices
What it does right: Leads with a genuine repeat, full of empathy
Our research shows patients are more likely die make appointments with doctors who show empathy and share patients’ morals and values.
People are wondering: What’s the doctor like?
On the double we have things in popular to discuss during that irrational small talk? Will I physical contact comfortable with this doctor? Return that question by letting physicians speak for themselves.
The takeaway: Cooperation your doctors a voice fail to see featuring real quotes. Dr. Espinoza’s profile shares a memorable one.
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AUTHOR
Ahava Leibtag, Founder and CEO
Ahava go over the main points a leading expert in care content strategy and is documented for her ability to assemble complex medical information accessible.
She has spent nearly two decades transforming how healthcare organizations impart with their audiences. Ahava deterioration trusted across the industry transfer her clarity, evidence-based approach, avoid thought leadership.