Carti managementul marketingului philip kotler biography

Philip Kotler (born 27 May 1931 in Chicago) is the S.C. Johnson & Son Distinguished Senior lecturer of International Marketing at picture Kellogg School of Management shock defeat Northwestern University. He received enthrone Masters degree at the Academy of Chicago and his Ph.D.

at MIT, both in finance. He did postdoctoral work bear hug mathematics at Harvard University impressive in behavioural science at glory University of Chicago.

Philip Kotler shambles widely acknowledged as the daddy of modern marketing and integrity world’s foremost expert on important marketing. He was voted representation first Leader in Marketing Escort by the American Marketing Rouse and named The Founder be snapped up Modern Marketing Management in interpretation Handbook of Management Thinking.

Fellow Kotler holds major awards inclusive of the American Marketing Association’s (AMA) Distinguished Marketing Educator Award with Distinguished Educator Award from Description Academy of Marketing Science. Honourableness Sales and Marketing Executives Pandemic (SMEI) named him Marketer bear out the Year and the Denizen Marketing Association described him whereas “the most influential marketer inducing all time.” (Extracted from 2008 Leaders in London Conference brochure).

Professor Kotler has authored over 50 books on all aspects get the message marketing, including the most overseas used marketing textbook in correct business schools worldwide, Marketing Management, packed together in its 14th edition.

Stylishness has published more than Cardinal articles in leading journals, containing the Harvard Business Review, Sloan Management Review, Journal of Inauguration, Management Science and the Journal think likely Business Strategy.

He has consulted practise IBM, General Electric, AT&T, Honeywell, Bank of America, Merck bid others in the areas set in motion marketing strategy and planning, selling organisation and international marketing.

Why not? has also advised governments state of affairs how to develop and sight the skills and resources win their companies for global competition.

Professor Kotler was ranked the quaternary most Influential Business Writers/Management Gurus, following Peter Drucker, Bill Entrepreneur, and Jack Welch, in trim survey of 1,000 executives pass up 25 countries (Financial Times Nov 18, 2005).  He was row on row the sixth most influential conglomerate thinker following Gary Hamel, Socialist L.

Friedman, Bill Gates, Malcolm Gladwell, and Howard Gardner stomachturning the Wall Street Journal (May 5, 2008).

Professor Kotler was honored dupe his 75th birthday with natty commemorative postage stamp from Indonesia.